Besides using social media as a marketing platform, what other strategies could you use for your business? For our business, we went with corporate gifting.
Corporate gifting is a common strategy most companies use for engaging with customers. It's an effective strategy, only if you know how to utilise it.
We decided to give our customers unique personalised gifts in Singapore, as we believe it's one of the better and easier business strategies possible. All you have to do is search for corporate gifts suppliers in Singapore, customise them, and give the gifts to your customers.
Giving gifts is the easy part, what's difficult is how you'll style those gifts.
After choosing our gifts from Art Serve, we decided to customise our gifts in our own way. We wanted something unique for our customers, so personalised gifts are the priority.
Our business gave some thoughts about this strategy, and we learned a few things about it. I realised that corporate gifting is an effective business strategy if you know how to plan it.
How should you give your customers unique and personalised corporate gifts in Singapore?
1. Think about the usefulness of your gifts
While the point of corporate gifting is to market your business, it's also to show gratitude to your customers. To do so, give something useful to make your marketing strategy more effective.
What are examples of useful gifts? Try t-shirts, bags, mugs, or anything else that could be used frequently.
2. Presentation matters
Once you've thought about what gifts you'll give, think about presentation. A well-presented gift can have more value than the gift itself. So how do you give a well-presented gift?
First, customise the gift properly. Give it a unique touch without overbranding the entire design.
Second, choose between wrapping or bagging the gift. You can either wrap the gift like a Christmas present or place it in a tote canvas bag. Either way, present the gift well, but I prefer the latter method since a tote bag could act as a secondary gift.
3. Don't go cheap
A cheap gift will reflect badly on your reputation, so it's better to find something affordable instead. You don't need to find an expensive gift, all you need is something affordable or worth the price.
Find gifts that are worth buying, something with above-average quality. Seek for a reliable supplier, and check if their affordable products match their quality.
4. Finding the right supplier
Of course, everything boils down to where or who you buy your gifts from. In our case, we wanted to make sure our gift supplier is reliable, so we checked their products first.
Make sure your supplier is a certified seller. We made sure Art Serve is a legitimate supplier before we bought from them.
Out of the many corporate gifts suppliers in Singapore, we find Art Serve to be the most dependable choice. If you need unique corporate gifts, I highly recommend purchasing from their online store.
