Promoting your business through corporate gifts is an efficient way to attract more customers. But do your corporate gifts have quality printing? Using one helps your brand make a good impression. It is a crucial factor that makes your brand more eye-catching. To learn more why it matters and how to optimise it, keep on reading.
1. Increase Shelf Life
A quality printing in a corporate uniform creates a better impression on the wearer. If it happens, they would most likely wear it all the time. To not let the design fade, make sure it is in high resolution.
2. Enhance Credibility
Quality printed materials build credibility. The recipient would notice how determined, and sincerely you are sending them these corporate gifts. It also makes them perceive your brand as a reliable one.
3. Widen Target Market
Everyone loves crisp-looking and vividly colourful things. Thus, if your corporate gifts have this printing quality, it would attract more of your target audience. If the recipient loves it, chances are they would post it on their social media.
Three Ways to Optimise Printing Quality of Corporate Gifts
- Determine the DPI
DPI means dots per inch. It is the measurement of the print resolution of any design or images. If your cotton tote bag has lower DPI, the printing results would be the same. Consider using photoshop to adjust the DPI.
- Use Appropriate PDF
PDF is not one size fits all. The truth is, there are different types of PDF. Some are for engineers, creative professionals, and more ISO users. So, before handing your orders to the corporate gift supplier, ask them which PDF format they use.
- Calibrate for Colour
PCs and printers have different colour setups. The former value RGB stands for red, green, and blue. While the latter use CMYK, it means cyan, magenta, yellow, and black. Thus, to further enhance the printing, check if your or their (supplier) printer supports Pantone colour calibration.
It is indeed why the first impression lasts. If you need help to have quality printing in your corporate gifts, feel free to contact Sagana International. They also offer cheap door gifts in Singapore!
